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Terminology

What are pipelines, stages, and boxes?

Written by Brita Ulf

We've tried to keep things simple with Streak, but if there are any names or word that don't make sense, take a look at the glossary below!

The CRM basics

  • Pipelines – Where work is defined in Streak. Similar to a worksheet in a larger spreadsheet file: any workflow or process that has multiple steps can live in one.

  • Stages – A milestone or step in a Pipeline's workflow. Stages give clarity to your work and help track where any item is in your workflow. 

  • Boxes – An item that you're tracking in a pipeline. Boxes move through stages until a workflow is complete.

  • Contacts – An individual related to a Box. Streak Contacts are auto enriched with data from a third party integration to help you better understand who you're working with.

As an example: Streak uses pipelines to manage every aspect of our business. The Sales team has a pipeline with stages that track an opportunity from Lead to Closed Won. 

Advanced features

  • Magic columns – Automated columns in your pipeline. These columns save you time by extracting valuable information from data that already exists within a box.

  • Formula columns – Columns that reach values based on formulae written in JavaScript.

  • Saved Views – A toolset that allows you to filter, group, and sort your boxes into specific views. Saved Views let you utilize box data to gain insight into your pipeline. 

  • Zapier – A service that can be used to connect and automate even more parts of Streak to other services.

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